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This site kirkphoto.com had the following in the web site, "Manufactured for guaranteed precision, rugged durability, and a lifetime of trouble-free performance." Our analyzers noticed that the website stated " This head is ideal for long telephoto lens photography all the way down to short macro lens photography." The Website also stated " A compact and light weight monopod heads featuring KES Arca-style Quick Release Clamps. Quickly release, turn,. A KES replacement collar will drastically improve your lens performance and optical results." The website's header had Lens Plates as the most important keyword. It was followed by Other Cool Stuff, King Cobra, and Quick Release Clamps which isn't as highly ranked as Lens Plates. The next words the site used was X-Tenders.